![]() ![]() "The core thing with Candy Crush is that it is available on multiple platforms, and. But why? What is it about this game that's really no more than a simple puzzle game that has made it so popular? It's a combination of mobile and social elements, says the makers and experts. ![]() The game, which was released for mobile phones in November 2012, has topped Zynga's Farmville 2 and other popular mobile games such as Texas HoldEm Poker, Bejeweled Blitz and Subway Sufers. According to King, the maker of the game, it's being played more than half a billion times a day on mobile just alone. In the past couple of months the mobile game has become the most popular game on Facebook and among the top apps in the Apple App Store and the Google Play Store. ![]() According to King, the maker of the hugely popular game, 15.5 million people are crushing candy multiple times a day. Leah Kahn, 36, is one of those people who has been pulled in by the force of "Candy Crush Saga," playing the game at least five or more times a day on her iPhone. Successive levels pull you in with obstacles and challenges, all of which are based around that simple task of swiping and matching small pieces of candy. It seems trivial, even boring or banal at first, but if you're not sucked in you're an anomaly. As those disappear you move on to find four more matches. You slide three of the same color candy together and they burst. J— - It all starts with a level you can beat within seconds. ![]()
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